--- title: 5 ChatGPT Insights to Supercharge Your RPIE Model @ Blizzard description: Access Shiftmaker's Custom GPT Instructions Guide for free, reusable custom GPT and agent mode prompts. image: https://resources.shiftmakersagency.com/hubfs/5%20ChatGPT%20Insights%20to%20Supercharge%20Your%20RPIE%20Model_Presentation_2.png --- [Skip to main content](https://resources.shiftmakersagency.com/blizzard-tn#main-content) [![Shiftmakers Logo_Preferred Full Color](https://resources.shiftmakersagency.com/hs-fs/hubfs/Shiftmakers%20Logo_Preferred%20Full%20Color.png?width=300&height=109&name=Shiftmakers%20Logo_Preferred%20Full%20Color.png) ![SR Logo Dark](https://8510912.fs1.hubspotusercontent-na1.net/hubfs/8510912/SR%20Logo%20Dark.svg)](https://shiftmakersagency.com/contact) [Contact Us](https://shiftmakersagency.com/contact) FREE RESOURCES # Human-Led PR in an AI-Powered World Resources Thanks for joining the session *Human-Led PR in an AI-Powered World.*  This page gives you access to the tools we discussed, designed to help you simplify, streamline, and scale your work using AI and ChatGPT. No matter where you sit within your government organization, you’re positioned to lead with sharper strategy, faster execution, and fewer operational bottlenecks.     ## ![make logo transparent_small](https://resources.shiftmakersagency.com/hs-fs/hubfs/make%20logo%20transparent_small.png?width=150&height=95&name=make%20logo%20transparent_small.png) ## **Try Make Pro Plan for Free** Set up automations across Google Docs, Slack, Airtable, media lists, alerts, and more. [**Unlock 1 FREE MONTH of Make Pro Plan**](https://www.make.com/en/register?pc=shiftmakers)(includes10,000 operations).     ### Download Our Custom GPTs Instruction Guide A guided spreadsheet to help you identify high-friction tasks and automation opportunities. ## Why the SHIFT Framework Matters for PR + Comms Teams You’re already leading communication strategy. Now you can lead operational strategy, too. These tools help you: > Document repeatable processes for faster onboarding and execution > Identify where AI can help you get more done, with less manual effort > Build simple automations that eliminate manual data entry and stay focused on strategy, storytelling, and relationships AI adds capacity. Automation builds consistency. Together, they help you move faster without losing control. [Learn About Our AI Consulting Services](https://shiftmakersagency.com/ai-consulting-automation/) [![Shiftmakers Brand Guide_Shift Process](https://resources.shiftmakersagency.com/hubfs/Shiftmakers%20Brand%20Guide_Shift%20Process.png)](https://shiftmakersagency.com/ai-consulting-automation/) ![alto](https://www.sprocketrocket.co/hs-fs/hubfs/sr-assets/presets/alto-preview-sm.jpg?width=537&height=594&name=alto-preview-sm.jpg) [Preview Alto](http://sprocketrocket.co/presets/alto) ![alto-preset](https://www.lean-labs.com/hs-fs/hubfs/sr-assets/alto/nebula-preset.png?width=537&height=594&name=nebula-preset.png) [Preview Nebula](http://sprocketrocket.co/presets/nebula) ![stardust](https://www.sprocketrocket.co/hs-fs/hubfs/sr-assets/presets/stardust-preview-sm.jpg?width=537&height=594&name=stardust-preview-sm.jpg) [Preview Stardust](http://sprocketrocket.co/presets/stardust) ## Instant style with Presets. Customize Sprocket Rocket with presets – stunning looks, effortlessly switchable in one powerful theme. ## Work Smarter. Grow Strategically. Book a focused strategy session to align your team, systems, and storytelling around what matters most. Book Your Strategy Session ![Agentic AI for Marketing and Communication Leaders](https://resources.shiftmakersagency.com/hs-fs/hubfs/Agentic%20AI%20for%20Marketing%20and%20Communication%20Leaders.png?width=400&height=443&name=Agentic%20AI%20for%20Marketing%20and%20Communication%20Leaders.png) Book Now ![The AI Search Shift_ Building Visibility in the AI-First Era](https://resources.shiftmakersagency.com/hs-fs/hubfs/The%20AI%20Search%20Shift_%20Building%20Visibility%20in%20the%20AI-First%20Era.png?width=400&height=442&name=The%20AI%20Search%20Shift_%20Building%20Visibility%20in%20the%20AI-First%20Era.png) Book Now ![5 ChatGPT Insights to Supercharge Your RPIE Model](https://resources.shiftmakersagency.com/hs-fs/hubfs/5%20ChatGPT%20Insights%20to%20Supercharge%20Your%20%20RPIE%20Model.png?width=400&height=442&name=5%20ChatGPT%20Insights%20to%20Supercharge%20Your%20%20RPIE%20Model.png) Book Now ![Trust, Transparency & Responsible AI in Communications](https://resources.shiftmakersagency.com/hs-fs/hubfs/Trust%2c%20Transparency%20%26%20Responsible%20AI%20in%20Communications.png?width=400&height=442&name=Trust%2c%20Transparency%20%26%20Responsible%20AI%20in%20Communications.png) Book Now ![AI in PR & Comms_ What Tomorrow’s Communicators Must Know Today](https://resources.shiftmakersagency.com/hs-fs/hubfs/AI%20in%20PR%20%26%20Comms_%20What%20Tomorrow%E2%80%99s%20Communicators%20Must%20Know%20Today.png?width=400&height=442&name=AI%20in%20PR%20%26%20Comms_%20What%20Tomorrow%E2%80%99s%20Communicators%20Must%20Know%20Today.png) Book Now ![Beyond ChatGPT_ The Next Layer of AI for Comms Teams](https://resources.shiftmakersagency.com/hs-fs/hubfs/Beyond%20ChatGPT_%20The%20Next%20Layer%20of%20AI%20for%20Comms%20Teams.png?width=400&height=442&name=Beyond%20ChatGPT_%20The%20Next%20Layer%20of%20AI%20for%20Comms%20Teams.png) Book Now ![The Entrepreneurial AI Edge_ A Shift Framework for PR + Comms Success](https://resources.shiftmakersagency.com/hs-fs/hubfs/The%20Entrepreneurial%20AI%20Edge_%20A%20Shift%20Framework%20for%20PR%20+%20Comms%20Success.png?width=400&height=442&name=The%20Entrepreneurial%20AI%20Edge_%20A%20Shift%20Framework%20for%20PR%20+%20Comms%20Success.png) Book Now ## Practical AI Learning for Tourism & Government Organizations Move beyond AI experimentation. Book a custom AI keynote or workshop for your tourism or government organization. ## Free Resources Just For You! [![5 ChatGPT Insights for RPIE _Custom_GPT_Instruction_Guide](https://resources.shiftmakersagency.com/hs-fs/hubfs/5%20ChatGPT%20Insights%20for%20RPIE%20_Custom_GPT_Instruction_Guide.png?width=1920&height=1243&name=5%20ChatGPT%20Insights%20for%20RPIE%20_Custom_GPT_Instruction_Guide.png)](https://hubs.ly/Q03WZ6Dp0) #### GPTs Instructions Guide Custom GPT + Agent Mode instructions using the RPIE model—including BrandVoiceGPT, InternalCommsGPT, SocialGPT, and a Campaign Evaluation Agent. [Download PDF](https://hubs.ly/Q03WZ6Dp0) [![Laptop Human-Led PR in AI-Powered World](https://resources.shiftmakersagency.com/hs-fs/hubfs/Laptop%20Human-Led%20PR%20in%20AI-Powered%20World.png?width=1920&height=1080&name=Laptop%20Human-Led%20PR%20in%20AI-Powered%20World.png)](https://hubs.ly/Q043hYzV0) #### Human-Led PR in AI-Powered World Deck A guided spreadsheet to help you identify high-value tasks and automation opportunities. [Download PDF](https://hubs.ly/Q043hYzV0) [![5 ChatGPT Insights for RPIE _GPT_Builder_Guide](https://resources.shiftmakersagency.com/hs-fs/hubfs/5%20ChatGPT%20Insights%20for%20RPIE%20_GPT_Builder_Guide.png?width=1920&height=1080&name=5%20ChatGPT%20Insights%20for%20RPIE%20_GPT_Builder_Guide.png)](https://chatgpt.com/g/g-o1KSzTifA-gpt-builder-guide) #### GPT Builder Guide (Custom GPT) Build better GPTs by sourcing tailored PDFs for deeper functionality and domain-specific knowledge integration. 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