FREE RESOURCES
Human-Led PR in an AI-Powered World Resources
Thanks for joining the session Human-Led PR in an AI-Powered World. This page gives you access to the tools we discussed, designed to help you simplify, streamline, and scale your work using AI and ChatGPT.
No matter where you sit within your government organization, you’re positioned to lead with sharper strategy, faster execution, and fewer operational bottlenecks.
Try Make Pro Plan for Free
Set up automations across Google Docs, Slack, Airtable, media lists, alerts, and more.
Unlock 1 FREE MONTH of Make Pro Plan (includes 10,000 operations).
Download Our Custom GPTs Instruction Guide
A guided spreadsheet to help you identify high-friction tasks and automation opportunities.
Why the SHIFT Framework Matters for PR + Comms Teams
You’re already leading communication strategy. Now you can lead operational strategy, too. These tools help you:
Document repeatable processes for faster onboarding and execution
Identify where AI can help you get more done, with less manual effort
Build simple automations that eliminate manual data entry and stay focused on strategy, storytelling, and relationships
AI adds capacity. Automation builds consistency. Together, they help you move faster without losing control.
Free Resources Just For You!
GPTs Instructions Guide
Custom GPT + Agent Mode instructions using the RPIE model—including BrandVoiceGPT, InternalCommsGPT, SocialGPT, and a Campaign Evaluation Agent.
Human-Led PR in AI-Powered World Deck
A guided spreadsheet to help you identify high-value tasks and automation opportunities.
GPT Builder Guide (Custom GPT)
Build better GPTs by sourcing tailored PDFs for deeper functionality and domain-specific knowledge integration.