Free Resources
The Entrepreneurial AI Edge Resources
Thanks for joining The Entrepreneurial AI Edge: A Shift Framework for PR Success. This page gives you access to the tools we discussed, designed to help you simplify, streamline, and scale your work using AI and automation.
Whether you work in corporate comms, nonprofits, agencies, higher ed, solo consulting, or government - you’re in a prime position to lead with smart strategy, faster execution, and fewer bottlenecks.
Try Make Pro Plan for Free
Set up automations across Google Docs, Slack, Airtable, media lists, alerts, and more.
Use Shiftmakers' partner link to unlock 1 free month of Make Pro Plan (includes 10,000 operations).
Download Our AI Audit Workbook
A guided spreadsheet to help you identify high-friction tasks and automation opportunities.
Why the SHIFT Framework Matters for PR + Comms Teams
You’re already leading communication strategy. Now you can lead operational strategy, too. These tools help you:
Document repeatable processes for faster onboarding and execution
Identify where AI can help you get more done, with less manual effort
Build simple automations that eliminate manual data entry and stay focused on strategy, storytelling, and relationships
AI adds capacity. Automation builds consistency. Together, they help you move faster without losing control.
PRSA Member-Only Resources
Workflow Wanda Instructions
Custom GPT instructions to build a process documentation assistant in ChatGPT. Great for capturing workflows across PR, content, crisis response, approvals, and more.
AI Opportunities Workbook
A guided spreadsheet to help you identify high-value tasks and automation opportunities.
Ideal Customer Profile Builder
Clarify who you're targeting and why - great for sharpening media strategies, messaging, and positioning.